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Don’t Be A Typist

This guy, a fresh graduate from a Nigerian university, wanted a job at the agency. He wanted to be a copywriter.

I said, “I have to give you a test. Take this piece of paper, write an essay for me with the title: MY SELF. You have two hours.”

When he came back with the script, Read more

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How To Steal All The World’s Genius

The best time to look for a job is when you don’t need a job. When you need a job, your desperation shows at interviews—unless you’re a very good actor.

But if you’re not a good pretender, and you’re nervous, when they ask you, Read more

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Take That Meeting, Bro

I used to work with this nasty guy. Decent writer, but everyone hated him. He won’t go to meetings. He won’t join others to brainstorm. He won’t listen to reviews of his work. He won’t take the client’s call. He would squeeze up his face and sulk at his desk— I think he was going for mysterious or something. But it wasn’t working; Read more

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Listen To Nobody So You Can Die

One time, my mentor asked me the Question. You know the Question? The Question is: Where do you see yourself in five years?

The first time someone asked me the Question, I said, quite stupidly, that, Read more

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